MAJOR | Hockey Canada permanently loses a major sponsor

Published July 17, 2023 at 4:19 PM
The Hockey Canada scandal has been well known for quite a while now, with partners and sponsors pulling all funding temporarily. One major partner, Bauer, has returned and will reinstate their funding amid the appointment of their new CEO and President Katherine Henderson.

While Bauer has returned, according to reports, Hockey Canada has permanently lost a major sponsor in Nike.

"Nike is no longer a sponsor of Hockey Canada," a company spokesperson said in an email to Sportsnet. "We will continue to provide on-ice product for Hockey Canada athletes as part of our partnership with the International Ice Hockey Federation, but our individual partnership with the federation has ended."

Among the other partners that have yet to announce if they'll reinstate funding to Hockey Canada are: Esso, Telus and Tim Horton's.

A major reason for these sponsors to pull funding within the last 12 months has to do with Hockey Canada's handling of sexual assault allegations in regards to the 2018 World Junior team. Results of the National Hockey League's investigation into the matter are expected to be released at some point over the summer.

Source: Sportsnet
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