Canucks officially announce a change to their uniform: A multi-year partnership that won't go unnoticed
The Vancouver Canucks have made a notable announcement ahead of the 2024-25 NHL season by securing their first-ever away jersey sponsor.
Clio, a legal tech company based in Vancouver, will now feature prominently on the Canucks' away jerseys. This follows the team's integration of a TD Bank Group patch on their home uniforms, continuing the growing trend of sponsorships on NHL jerseys.
Clio, known for its cloud-based legal solutions, sees this collaboration as an opportunity to merge its forward-thinking vision with one of Canada's most beloved sports organizations. This partnership brings together leaders in both legal tech and professional sports.
Michael Doyle, President of Canucks Sports & Entertainment, expressed enthusiasm about the partnership, highlighting Clio's innovative approach to legal technology.
«We are thrilled to announce our partnership with Clio as our inaugural away jersey sponsor,» said Michael Doyle, President, Canucks Sports & Entertainment, Business Operations. «This new partnership brings the Canucks together with a dynamic Vancouver-based company, long celebrated as one of Canada's Top Employers, and recently named to the Forbes Cloud 100 list. We are so proud to partner with an organization that is deeply committed to innovation and dedicated to giving back to the community. This is an exciting time for both Canucks Sports & Entertainment and Clio.»
Mitigated response within the Canucks community
Fan reactions to the new sponsorship patch have been mixed online. While some have embraced the logo's sleek design and color coordination with the jersey, others have voiced concerns about the increasing presence of corporate branding in sports. Despite the varying opinions, the Canucks are set to begin their 2024-25 season at home against the Calgary Flames on October 9.
Source: Vancouver Canucks
Canucks Announce Clio as Official Away Jersey Partner
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