The 51-year-old has a point, the NHL does a very poor job at marketing not only their players, but major events too. Case in point with the most recent outdoor game in February, the Stadium Series. The lack of commercials and content on their social media promoting the event leading up to the game caused confusion among several fans on Twitter and Instagram who didn't even know that the Stadium Series was being held on the weekend of February 18th.
The NHL is way behind the other major sport leagues in North America when it comes to marketing, but having someone like Snoop Dogg apart of an ownership group, should their bid become successful, could prove wonders for the league.
Snoop Dogg is apart of a group led by Los Angeles-based entrepreneur Neko Sparks. The Athletic is also reporting that former NHLers Mattias Norstrom and Trevor Daley are involved in the bid on the hockey-side of things, but they've also added Hockey Hall of Fame goaltender Grant Fuhr and 14-year NHL forward James Neal to their group.
