Fanatics and the NHL were already in business together since over the past two decades, Fanatics had evolved to include NHL e-commerce and retail operations, fan apparel and headwear, replica jerseys, licensed memorabilia, performance and training products, on-ice Stanley Cup� Champions apparel and headwear, and now official on-ice uniforms and authentic jerseys sold at retail.
Obviously, it caused major distress in the NHL fanbase since Fanatics have been known to produce subpar quality product for gigantic prices. Time will tell whether or not this was the right move, but at this point in time, it doesn't look good on the League.