Bettman and the NHL introduced the digital board ads earlier this year and according to him they've been a major success.
Thing is that on multiple occasions they've failed to increase the watching experience when watching the games on tv. They failed once again this weekend and nobody forgot to point it out.
They were up for review at the latest Board of Governors meeting, where Bettman revealed that they were a major success and according to the poll results he had, viewers enjoyed the additions of the digital board ads.